Session Replay · pricing · Updated September 2026
FullStory pricing (2026)
FullStory starts at $0/mo (Free) as checked on 2026-09-03, read from FullStory's own pricing page; 4 plans. Best for Product and engineering teams needing combined replay + analytics. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Product and engineering teams needing combined replay + analytics; Organizations wanting retroactive analysis without pre-tagging; Teams requiring enterprise-grade data export to warehouses
As of · every figure below links to its source
FullStory plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | Permanent free tier. 30,000 sessions/month, 12 months data retention, up to 10 users. Includes session replay, basic analytics, and debugging tools. No credit card required. | fullstory.com |
| Business | quote-only | — | custom | Quote-only. Positioned as 'Popular'. Requires demo request. Includes session replay, advanced analytics, and integrations. | fullstory.com |
| Advanced | quote-only | — | custom | Quote-only. For organizations focused on trend discovery and funnel improvement. Requires demo request. | fullstory.com |
| Enterprise | quote-only | — | custom | Quote-only. For data science teams building predictive models. Includes SAML SSO, AES-256 encryption, GDPR/CCPA compliance options. Requires demo request. | fullstory.com |
Last verified 2026-09-03. Prices fetched directly from https://www.fullstory.com/pricing/ on 2026-06-14. Free tier (30,000 sessions/month, 12 months retention, up to 10 users) is the only publicly priced plan. Business, Advanced, and Enterprise tiers all require 'Request pricing & demo' — no USD amounts published. No HIPAA or BAA language appeared on the pricing page. Integrations page at directory.fullstory.com references Adobe Analytics, Google Tag Manager, and Segment as named partners. Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Google Analytics, Google Tag Manager, Google BigQuery, Segment, Salesforce, Intercom, Optimizely, AB Tasty, Qualtrics, Adobe Experience Cloud, Fivetran, Hightouch, Bugsnag, DataGrail, BigCommerce, Help Scout.
Key features: Session replay with DOM playback; Heatmaps (click, scroll, conversion maps); Product analytics (funnels, journeys, retention, path analysis); StoryAI — natural language behavioral data queries; Live session viewing; Mobile analytics (iOS, Android); Guides and Surveys in-product tooling; Developer tools and console/network log capture; Autocapture (FullCapture) — no manual tagging required; Data Layer Capture and server-side events; SAML SSO (Enterprise).
Plan limits: Free tier: 30,000 sessions/month; Free tier: up to 10 users; Free tier: 12 months data retention; Paid plans: session volume and seat count are quote-only (no published caps).
Frequently asked questions
How much does FullStory cost?
FullStory starts at $0/mo (Free); it has 4 published plans. Verified 2026-09-03.
Does FullStory support HIPAA?
FullStory HIPAA support: —. SOC 2: —. GDPR: Yes.
Does FullStory have a free plan?
FullStory free tier: Yes.
FullStory vs alternatives
Compare all session replay · FullStory alternatives · True cost of session replay · GDPR-compliant session replay · Open data · MCP
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Display this standing
FullStory currently holds a gold deskmark here — Rank 1 of 7 · Session Replay. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if FullStory moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.