Best Survey Tools · pricing · Updated June 2026
Qualtrics pricing (2026)
Qualtrics starts at $0/mo (Qualtrics Surveys (Free)), across 3 plans. Best for Large enterprises running cross-functional CX and EX programs. Every figure links to Qualtrics's own page and the date we captured it.
At a glance
- Entry price: $0/mo (Qualtrics Surveys (Free))
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: Large enterprises running cross-functional CX and EX programs; Healthcare organizations needing HITRUST/HIPAA-compliant research; Government agencies (FedRAMP authorized); Research teams requiring advanced statistical analysis and benchmarking
Qualtrics plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Qualtrics Surveys (Free) | $0 | — | flat | Free single-user account. 3 active surveys, 30 questions per survey, 500 total responses, 50+ templates, 8 question types, basic logic. | qualtrics.com |
| Strategic Research | $420 | — | flat | Self-serve online tier, $420/month billed annually ($5,040/year). Unlimited users, surveys and questions; 1,000 responses shared across all users; 23 question types, 20+ guided solutions, AI-powered analysis, dashboards, crosstabs. | qualtrics.com |
| Enterprise (custom) | Quote-only | — | flat | Quote-only. Module-based licensing for 5,000+ responses, larger deployments, and full XM platform; pricing varies by users, usage, and support. | qualtrics.com |
Last verified 2026-06-13. https://www.qualtrics.com/buy-online/ (official self-serve purchase page, accessed 2026-06-13). Only the free account and Strategic Research tier are self-serve; all other products are quote-only.
Capabilities
Integrations: Salesforce, Slack, Microsoft Dynamics, Tableau, Zendesk, Adobe, ServiceNow, Marketo.
Key features: HITRUST-certified (integrates HIPAA and other healthcare standards); FedRAMP High and IL4 authorized for government use; SOC 2 Type 2 certified; ISO 27001 and ISO 42001 certified; 24/7 Security Operations Center monitoring; AI-powered Experience Agents and predictive analytics; Text analytics converting open-text to actionable themes; Conversational AI with adaptive follow-up questions; 23+ question types with advanced logic; Customer-controlled encryption keys; Crosstabs, dashboards, and competitive benchmarking; Full XM platform: customer, employee, and brand experience.
Plan limits: Free account: 3 active surveys, 30 questions per survey, 500 total responses (not monthly); Strategic Research: 1,000 responses shared per month across all users at $420/month annual; Free account does not include HIPAA, SSO, or advanced analytics.
Frequently asked questions
How much does Qualtrics cost?
Qualtrics starts at $0/mo (Qualtrics Surveys (Free)); it has 3 published plans. Verified 2026-06-13.
What are cheaper alternatives to Qualtrics?
Cheaper survey tools than Qualtrics (entry $0/mo) include Google Forms (Workspace) at $8.4/mo, Fillout at $15/mo, Typeform at $29/mo. Verified 2026-06-13.
Does Qualtrics support HIPAA?
Qualtrics HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Qualtrics have a free plan?
Qualtrics free tier: Yes.
Qualtrics vs alternatives
Cheaper survey tools alternatives
- Formstack Forms from $99/mo
- Jotform from $39/mo
- SurveyMonkey from $30/mo
- Typeform from $29/mo
- Fillout from $15/mo
- Google Forms (Workspace) from $8.4/mo