Best Whatsapp Business · pricing · Updated June 2026
Twilio (WhatsApp) pricing (2026)
Twilio (WhatsApp) starts at $0/mo (Pay-As-You-Go), across 1 plans. Best for developers. Every figure links to Twilio (WhatsApp)'s own page and the date we captured it.
At a glance
- Entry price: $0/mo (Pay-As-You-Go)
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: developers; enterprise custom builds; multi-channel programmatic messaging; high-scale transactional WhatsApp
Twilio (WhatsApp) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Pay-As-You-Go | $0 | — | per_message | No monthly subscription/platform fee; $0.005/message (inbound or outbound) Twilio fee; Meta template fees passed through separately: Utility $0.0034/message (free in 24h service window), Authentication $0.0034/message, Marketing $0 Meta fee, Free-form/service $0 Meta fee. Messaging Engagement Suite add-on: $0.015/message (first 1,000/month free). Failed message fee: $0.001/message. | twilio.com |
Last verified 2026-06-18. Pricing fetched from twilio.com/en-us/whatsapp/pricing on 2026-06-18; confirmed pay-as-you-go with no monthly platform fee, $0.005/message Twilio fee, Meta template fees passed through.
Capabilities
Integrations: Salesforce, Zendesk, Segment, AWS, Stripe.
Key features: True pay-as-you-go with no monthly minimum; Programmable API for full custom development; Twilio's global telephony and messaging infrastructure; Twilio Segment, Flex, and Studio integration.
Plan limits: No monthly minimum but fully metered — costs scale with usage; No built-in inbox or CRM — requires custom development or third-party integration; Meta template fees passed through on top of Twilio's $0.005/msg fee.
Frequently asked questions
How much does Twilio (WhatsApp) cost?
Twilio (WhatsApp) starts at $0/mo (Pay-As-You-Go); it has 1 published plans. Verified 2026-06-18.
Does Twilio (WhatsApp) support HIPAA?
Twilio (WhatsApp) HIPAA support: —. SOC 2: —. GDPR: —.
Does Twilio (WhatsApp) have a free plan?
Twilio (WhatsApp) free tier: Yes.