UX Research · pricing · Updated September 2026
Lookback pricing (2026)
Lookback starts at $24.92/mo (Freelance) as checked on 2026-09-03, read from Lookback's own pricing page; 4 plans. Best for qualitative researchers. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $24.92/mo (Freelance)
- Free tier: No · 60-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: qualitative researchers; small research teams; moderated usability testing; remote interviews
As of · every figure below links to its source
Lookback plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Freelance | $24.92 | — | flat | Billed annually at $299/year ($24.92/mo equivalent). 10 sessions, 1 panel participant, 1 seat, unlimited guests, all core features, chat support. Additional sessions $299/10-pack; panel participants $49 each (min. 10). | lookback.com |
| Team | $148.5 | — | flat | Billed annually at $1,782/year ($148.50/mo equivalent). 100 sessions, 10 panel participants, 10 collaborators, unlimited guests, Security Self-Assess. Additional sessions $178/10-pack; panel participants $38 each. | lookback.com |
| Insights Hub | $343.5 | — | flat | Billed annually at $4,122/year ($343.50/mo equivalent). 300 sessions, 30 panel participants, 30 collaborators, unlimited guests, Security Assessment Assist, priority chat support. Additional sessions $137/10-pack; panel participants $31 each. | lookback.com |
| Enterprise | not priced monthly | — | custom | Custom pricing. Unlimited sessions, custom participant allocation, custom seats, SSO, invoicing/PO, custom legal, security audit, CSM support, team training. Panel participants $25 each. | lookback.com |
Last verified 2026-09-03. Official lookback.com/pricing verified 2026-06-19. All plans annual-only; monthly equivalents = annual/12. 60-day trial (5 sessions, no card) confirmed. GDPR stated; SOC2/HIPAA not stated. Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
Price on record
$24.92/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Slack, Figma, Notion, Confluence.
Key features: Moderated and unmoderated remote research; Live observer rooms with unlimited guests; Integrated participant recruitment panel; 60-day free trial with 5 sessions, no credit card.
Plan limits: Freelance: 10 sessions/year, 1 seat; Team: 100 sessions/year, 10 collaborators; Insights Hub: 300 sessions/year, 30 collaborators; Annual-only billing; no monthly option; No forever-free tier (60-day trial only).
Frequently asked questions
How much does Lookback cost?
Lookback starts at $24.92/mo (Freelance); it has 4 published plans. Verified 2026-09-03.
Does Lookback support HIPAA?
Lookback HIPAA support: —. SOC 2: —. GDPR: Yes.
Does Lookback have a free plan?
Lookback free tier: No; 60-day free trial.
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Compare all UX research · Lookback alternatives · True cost of UX research · SOC 2-certified UX research · GDPR-compliant UX research · Open data · MCP
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Display this standing
Lookback currently holds a silver deskmark here — Rank 4 of 8 · UX Research. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Lookback moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.