UX Research · pricing · Updated September 2026
PlaybookUX pricing (2026)
PlaybookUX starts at $267/mo (Grow (annual)) as checked on 2026-09-03, read from PlaybookUX's own pricing page; 5 plans. Best for research operations teams. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $267/mo (Grow (annual))
- Free tier: No
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: research operations teams; agencies; enterprise UX teams; multi-method studies
As of · every figure below links to its source STALE · 2026-06-19
PlaybookUX plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Grow (annual) | $267 | — | flat | Billed annually at $267/month ($3,204/year). 50-session annual limit with PlaybookUX panel. Panel credits: $65/participant unmoderated, $115/participant moderated. Unlimited team seats. Free trial at signup (no card). annualDiscountPct is null: the figure in monthlyUsd is itself the annual rate, and a saving cannot be a percentage of a price this record does not hold. | playbookux.com |
| Grow (monthly) | $290 | — | flat | Billed monthly at $290/month. Same features as Grow annual. 50-session limit with panel. | playbookux.com |
| Scale | $490 | −8% | flat | Billed annually at $5,400/year ($450/month equivalent; $490/mo if billed monthly). Expanded capabilities beyond Grow. Unlimited team seats, no per-seat charges. | playbookux.com |
| Pro | $733 | — | flat | Billed annually at $8,800/year (~$733/month equivalent). Most popular plan. Unlimited team seats, no per-seat charges, all research methods included. | playbookux.com |
| Enterprise | not priced monthly | — | custom | Custom pricing with volume discounts. Dedicated CSM, custom contracts, invoice payment, white-glove onboarding. Unlimited seats, 99.99% uptime SLA. No published price. | playbookux.com |
Last verified 2026-09-03. STALE · 2026-06-19 Official playbookux.com/pricing verified 2026-06-19. Scale $5,400/yr ($450/mo) and Pro $8,800/yr ($733/mo) shown on official page. Grow $267/mo annual + $290/mo monthly via 2026 aggregators (Grow not rendered numerically on page). SOC2 Type II + ISO 27001 + ISO 27701 + GDPR on official page. Re-verified 2026-09-03 against the live pricing page; published figures unchanged.
Price changes
Price on record
$267/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Figma, Slack, Zoom, Zapier, HubSpot.
Key features: Moderated and unmoderated testing in one platform; Global participant panel (50+ countries); No per-seat pricing — unlimited team members; SOC2 Type II, ISO 27001 and ISO 27701 certified.
Plan limits: Grow: 50 panel sessions/year; Panel credits: $65/participant unmoderated, $115/participant moderated; No per-seat charges on any plan; Grow has a signup trial; no forever-free tier.
Frequently asked questions
How much does PlaybookUX cost?
PlaybookUX starts at $267/mo (Grow (annual)); it has 5 published plans. Verified 2026-09-03.
Is PlaybookUX cheaper billed annually?
Yes. PlaybookUX publishes a 8% discount for paying annually (on the Scale plan). Verified 2026-09-03.
What are cheaper alternatives to PlaybookUX?
Cheaper UX research than PlaybookUX (entry $267/mo) include Lookback at $24.92/mo, Maze at $99/mo, Lyssna at $165/mo. Verified 2026-09-03.
Does PlaybookUX support HIPAA?
PlaybookUX HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does PlaybookUX have a free plan?
PlaybookUX free tier: No.
PlaybookUX vs alternatives
Compare all UX research · PlaybookUX alternatives · True cost of UX research · SOC 2-certified UX research · GDPR-compliant UX research · Open data · MCP
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Display this standing
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