Sales Engagement · pricing · Updated November 2026
Apollo.io pricing (2026)
Apollo.io's paid plans start at $65/user/mo (Basic) as checked on 2026-11-01, read from Apollo.io's own pricing page; 4 plans. Best for SMB and mid-market sales teams wanting data + outreach in one platform. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $65/user/mo (Basic) · 25% off with annual billing
- Free tier: Yes
- Compliance: HIPAA No · SOC 2 Yes · GDPR Yes
- Best for: SMB and mid-market sales teams wanting data + outreach in one platform; Teams replacing separate data provider and outreach tools; Solo sellers and small teams needing a free-tier entry point
As of · every figure below links to its source
Apollo.io plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | Per user / seat | Free forever. Limited credits (50 email credits/month, 5 mobile credits), basic email automation, AI writing assistant. No credit card required. | apollo.io |
| Basic | $65 | −25% | Per user / seat | $49 per user/month billed annually ($65 month-to-month). More credits and additional features vs Free. Official pricing page is JS-only; price verified via CloudTalk 2026 guide and corroborated by Warmly 2026. (Corrected from a stale $39 figure that reflected 2023-2024 pricing.) | apollo.io |
| Professional | $99 | −20% | Per user / seat | $79 per user/month billed annually ($99 month-to-month). Unlimited email credits, advanced sequences, AI-assisted email writing, buying intent signals. Official pricing page is JS-only; price verified via CloudTalk 2026 guide and corroborated by Warmly 2026. | apollo.io |
| Organization STALE · 2026-09-05 | $119 | — | Per user / seat | $119 per user/month billed annually ($149 month-to-month), minimum seat count applies. Adds advanced security, customizable reports, call transcriptions, and admin controls. Published self-serve tier (not quote-only). Verified via CloudTalk 2026 guide and corroborated by Warmly 2026. (Corrected from an earlier draft that marked this as custom/quote-only.) | apollo.io |
Last verified 2026-11-01. STALE marks a plan we have not re-checked at its source in over 30 days. 1 of 4 plans above is marked. Official pricing page at apollo.io/pricing renders JS-only and returned no price figures on direct fetch. Current 2026 prices verified via CloudTalk's Apollo pricing guide (2026) and corroborated by multiple 2026 comparison sources (Warmly, Vendr, Costbench): Free/$0, Basic/$49 per user/mo annual ($59 monthly), Professional/$79 per user/mo annual ($99 monthly), Organization/$119 per user/mo annual ($149 monthly) — Organization is a published self-serve tier, not quote-only. NOTE: an earlier draft cited a bardeen.ai buyer guide from March 2024 listing Basic at $39 and Organization as custom; that figure is stale (2023-2024 pricing) and Basic has since risen to $49, so it was replaced with current 2026 sources. Cross-checked against warmly.ai.
Price changes
Price on record
$65/user/moRe-based on record 2026-10-16
A new dated entry is stamped here each time the price moves — the record builds itself.
From 2026-10-16 our record reflects a correction we published, not a vendor price move, so earlier figures are not compared with it.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Corrections to this record
Changes we made to our own record of Apollo.io, newest first: a figure read again on the vendor's page, a plan it no longer lists, a note. None of them is a price change by Apollo.io. Every correction on the site is in the corrections log.
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Basic. Price corrected from $49 to $65 (month, billed monthly). This row was last read on 2026-09-05. The record had held the annual-billed rate: the page opens on Annual billing and prints Basic at $49 Per seat per month, billed annually; after Monthly billing is clicked the same card prints $65 Per seat per month, billed monthly, and the Compare plans table repeats both figures. The record's notes gave the month-to-month figure as $59, which the page does not print; the notes now carry $65. Another Apollo.io record (sales-intelligence, apollo-io) already held $65 billed monthly and $49 billed annually. The annual discount was set to this plan's own saving of 25%. The page reads: "Basic Take prospecting, outreach & deal management to the next level. $65 Per seat per month, billed monthly". Read in a browser on 2026-09-28.
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Professional. Price corrected from $79 to $99 (month, billed monthly). This row was last read on 2026-09-05. The record had held the annual-billed rate: the page opens on Annual billing and prints Professional at $79 Per seat per month, billed annually; after Monthly billing is clicked the same card prints $99 Per seat per month, billed monthly, and the Compare plans table repeats both figures. The record's notes already gave $99 month-to-month. Another Apollo.io record (sales-intelligence, apollo-io) already held $99 billed monthly and $79 billed annually. The annual discount was set to this plan's own saving of 20%. The page reads: "Professional Optimize your sales process with multi-touch outreach, AI & automation. $99 Per seat per month, billed monthly". Read in a browser on 2026-09-28.
Capabilities
Integrations: Salesforce, HubSpot, Gmail, Outlook, LinkedIn, Zapier, Outreach, SalesLoft.
Key features: 230M+ contact and 30M+ company B2B database; AI-powered multichannel sequences (email, calls, LinkedIn); Buyer intent signals and anonymous visitor identification; Real-time form enrichment and lead routing; Conversation intelligence and call summaries.
Plan limits: Free: 50 email credits/month, 5 mobile credits/month; Basic: higher credit allotment per seat; Professional: unlimited email credits; Organization: minimum seat count required, advanced admin controls; 230M+ verified contacts and 30M+ companies in database.
Frequently asked questions
How much does Apollo.io cost?
Apollo.io's paid plans start at $65/user/mo (Basic), and it lists a $0 plan (Free); it has 4 published plans. Verified 2026-11-01.
Is Apollo.io cheaper billed annually?
Yes. Apollo.io publishes a 25% discount for paying annually (on the Basic plan). Verified 2026-11-01.
What are cheaper alternatives to Apollo.io?
Cheaper sales engagement than Apollo.io (entry $65/user/mo) include Yesware at $19/user/mo, Reply.io at $49/user/mo. Verified 2026-11-01.
Does Apollo.io support HIPAA?
No — Apollo.io's public pages state no HIPAA support. Its public pages also state SOC 2 and GDPR compliance.
Does Apollo.io have a free plan?
Yes — Apollo.io publishes a free tier.
Apollo.io vs alternatives
Compare all sales engagement · Apollo.io alternatives · True cost of sales engagement · SOC 2 claims in sales engagement · GDPR claims in sales engagement · Open data · MCP
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This standing as a plaque
Apollo.io currently holds a bronze deskmark here — Rank 9 of 9 · Sales Engagement. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Apollo.io moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.